The target audience would be male and inbetween the ages of 15 - 24. Teenagers and young Adults are generally the main age group visiting the cinema. Younger Children also come into this category but due to its thriller content, my film would not be suitable for them.
The average Teenager will be surrounded by other teenagers and as they spend a good amount of time consuming various media platforms, like TV, magazines and the internet, increasing the possibility of being made aware of my movie, then again increasing the possibility of word of mouth, which is one of the most important aspects when it comes to the distribution of a movie. Another point why it is advisable to target a movie to this age group is the financial situation. A lot of young people are financially secured by their parents and don‘t have anything serious to spend their money on which is why they will spend it most likely on entertainment like for instance, the cinema.
The majority of the audience would be male for several reasons. The first being the genre. Thrillers are due to their intimidating, dark and scary content more frequently watched by men as the average woman prefers to watch upbeat films that include themes of romance and comedy as opposed to horror and gore, where as men are known and stereotyped for being into films of that kind. The second reason is the female eyecandy. The female lead, Helena Lageder, impresses by her good-locks and expensive clothes.
Outside the target audience, I would like to reach girls who admire a woman as a lead, juxtaposed to the picture of the stereotypical submissive and victimized woman that you normally see on TV. Helena Lageder, plays a powerful and strong woman, almost a femme fatal as she knows how to deal with thougher situations and does not mind pulling the trigger if she has to.
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